Case Study
Draft Companion
Results
By the numbers.
pricing
active users
year 1 revenue
marketing spend
monthly revenue
The Challenge
What they were facing.
NBA 2K's MyCareer mode pushes players toward microtransactions. You either grind for hundreds of hours or pay real money to upgrade your character. The challenge: build a web app that NBA 2K players would pay for, in a niche where free content dominates, with zero marketing budget.
The Solution
What we did.
We designed and built 2KDraft.com from scratch. The app lets players mirror their in-game character, enter real gameplay stats, and earn XP based on performance. Three career pathways (High School, College, NBA), 115+ AI-powered narrative events covering endorsements, interviews, rivalries, and lifestyle decisions. Community features with leaderboards and Discord integration. Pricing: free tier plus Pro at $19.99/year.
The Results
What happened.
Draft Companion generated $9,000+ in its first year with zero marketing spend. Monthly organic revenue runs between $700 and $1,000. The app has 1,200+ active users. All growth came from word of mouth and community.
Want results like these?
Book a free call. We'll look at your business and tell you exactly what we'd do.